Archive for the 'bookselling' Category
Event photos
Photos and photo sets! First, from last Saturday’s cookbook tasting event for Screen Doors and Sweet Tea, which is great. Here’s a photo of Head Buyer and Bookavore (I am the one dressed up as a 50s housewife for the day, complete with pearls):
You can see the rest of the set here.
And here’s my favorite picture from last night’s midnight release for Breaking Dawn:
She hadn’t quite finished Eclipse but was almost done by midnight! Another I love:

That’s right, that shirt says Cullen on the back. We wanted the bobbing for apples to take place with vampire fangs, but you try finding 50 pair of vampire fangs in August (if you have been too shortsighted to order them online and don’t realize how hard it will be to find them until 3 days before your event). You can see the set for the party here. How were everybody else’s midnight releases?
Links and bits
First, blogs recently added to my reader and sidebar:
Norlight Lit Life: Just started by Northern Lights Books and Gifts, in Duluth, MN. I’ve been emailing with John of Northern Lights and he seems pretty awesome so I think this blog will be, too.
Zeitgeist: Just started by Bookazine. <3 Bookazine, <3 the idea of this blog and hope they keep it up.
Corpus Libris: I can’t even describe this blog, you just have to go look at it. I saw it last night and since I came into work this morning, have been on the look out for a book I could use for a picture!
Also: I cannot go to Bookstream’s TitleWave event on Monday because not only is it Musikfest (groan), but Janis Ian is doing an event here from 1-2pm, so it’s all hands on deck. But Mid-Atlantic-area booksellers reading this blog should! Free baked goods, people! Also, Princeton is home to my favorite ice cream shop in the world. And you get to hang out with booksellers, which is second only to a good night’s sleep in terms of recharging.
Finally, a fascinating book that I finished yesterday after being handed it by Head Buyer: Ghettonation: A Journey Into the Land of Bling and the Home of the Shameless (59).I’m not linking to her site because it only links chains, but you might check that out too. Basically, Cora Daniels is theorizing that the “ghetto mindset” has infected every corner of society, all classes, races, etc. And she makes a great case. Further, the book is just plain fun to read. I would definitely recommend it; pick it up and read any random piece, you’ll definitely want to read the whole thing. Also reading at work: Comic Book Tattoo, a collection of short comics based on Tori Amos songs. Which I had to order in, because that is a book aimed straight at my heart. I’ve been reading pieces here and there, though, and I have to say a number of them have been disappointing in one way or another. But enough of them have been good that I will probably end up getting it. It really is a stellar collection of writers and artists, and obviously the source material is solid, but I’ve been kind of bored by some of the stories, or they’re too short. On the other hand, it’s been really cool to see which direction people have taken many of the songs. So, I’d recommend it for Tori fans–lawd knows they’re legion–but I’m not sure how other people will respond.
Suggestions wanted
I have a FAQ to hand out to local authors, but I find that the format doesn’t work at all. So I’m starting something new: a “do’s” list. No don’ts. Well, there are don’ts, but I’m structuring this to be as positive as possible. I’m pasting my current list here, and would welcome any additions or comments. And lest anybody think I’m over-the-top here, I have only included suggestions that would have helped at least 3 people. In other words, at least three people had to make a mistake for me to include it here. I think every event coordinator in America will back me up. Et voila:
Derived from the many event requests we receive, here are some do’s about asking an independent bookstore for a signing (guaranteed to work for the Moravian Book Shop, almost guaranteed to work for any other indie bookstore), and making that signing as good as possible:
- Do show us that you support independent bookstores—if you want us to support you, we want to know that you’re supporting us! Include a link on your website to www.indiebound.org, the website for locating your local independent bookstore, or link directly to your favorite indie store. (Not sure why we think indies are a better choices for communities and for authors? Check out this link [NB: I will be inserting a link here later].) Do not advise us that your book can be purchased at Amazon, Borders, or Barnes & Noble, or their websites. As a matter of company policy, we do not purchase from our direct competition, and we don’t like being told to do so.
- Do spell everything correctly, including spelling the title of your book consistently. This also includes spelling my name correctly. It’s a very common name, spelled correctly everywhere on our website and on my business card. Keep in mind that this is the first contact I’ll have with you as an author, and if your email/letter has multiple mistakes, I’ll assume your book isn’t any better. One or two typos are human and won’t kill an application, but multiple mistakes will, every time. I go out of my way to respond to every application, but I’ve had a few that are so bad that I wouldn’t even respond.
- Do be aware that it’s even odds that a woman will be the one reading your letter or email. “Dear Sir” no longer cuts it here in the 21st century.
- Do let us know about your great reviews and publicity! Don’t be afraid to talk yourself up; if you don’t do it, who will?
- Do be ready to self-promote when you do the event, as well. Everybody from bestselling authors with publicists from major houses, to self-published authors with a debut book, have to do it. Sitting at the table and reading a book will not sell your book. Avoiding eye contact will not sell your book. Being friendly, talking to people as they walk by, and being ready to answer questions will sell your book. If you’re not comfortable with this, maybe an in-store event is not the best way for you to promote your book.
- Do be ready to provide your book to the store if you are self-published or published by a print-on-demand company. We do not buy directly from xlibris, PublishAmerica, AuthorHouse, or other similar companies because of numerous problems we’ve had with them. We will offer to buy them from you at a 40% discount, on a returnable basis, which is standard for the book industry.
What do you think? Booksellers, what would you add? Authors, what else do you want to know?
IndieBound in pictures
Sorry for my continued absences. I’m still getting the hang of having a second job in my schedule (although barista is not a bad job to add to bookselling–I’ve been selling books while serving coffee!) But I did definitely want to post about how my store has been promoting and using IndieBound. Monday and Tuesday of this week we changed the windows to promote, changed one of our main display tables to echo the windows, and changed the BookSense Picks table to the Indie Next List table. I’ve also started explaining all the ins and outs of the changes to each bookseller in the store individually, and so far the response has been GREAT! I couldn’t have hoped for a more excitement and acceptance.
So, here’s a picture of the EAT SLEEP READ window to whet your appetite:

And here’s the link to a Flickr set of pictures from the last two days: IndieBound photos. Enjoy, and feedback VERY welcome. I’ll keep updating our progress with IndieBound as it occurs–my next step is to start playing with and using the Identity Manager. What has your store done with IndieBound so far, or what are you working on?
In-store update
Lots of goings-on here in the store. We’re gearing up to finally have a sizable manga section and expand our graphic novel section (YAY!), so I’ve been working on those opening orders piecemeal all day. Suggestions welcome; so far my order is based around the most popular series. This expansion is being accompanied by a big floor and shelving move in the kids’ department that will probably take the better part of the month to get completely done. And we have a ton of great events coming up, including a midnight release for Breaking Dawn, the latest Twilight book, and a big big big children’s author in October.
On top of all this, I thought it would be a great time to start up a weekly e-newsletter from the store, to go out every Tuesday morning. Head Buyer named it The Bookmark, which seemed overly simple to me at first, but it has since grown on me. We’ve been shocked by the great response! I thought people were so sick of email that we’d have half the list unsubscribe, but we’ve only had a few people drop it. And surprisingly, we even had people ask to be added to the list. In a personal triumph, I even got an email from a customer saying how impressed she was! So, definitely worth losing a piece of my Monday. I’ll gladly add you to it as well–just email my work email (stephanie at moravianbookshop dot com).
O yeah, and I think I almost understand co-op, thanks to Melissa Lion and a boatload of prompt and brilliant sales reps. Melissa kindly provided her notes from her days in co-op, which helped settle a lot of random questions I had. Thanks Melissa! Then I wrote an email to all my big reps Wednesday, and by Friday I had heard from almost everybody at least once–giving me more information and ideas, answering my questions, and being excited for me that we’re finally doing it. <3 <3 <3 <3 <3 my sales reps!
Link of the day, sent from NAIBA: an intriguing article by Nicki Leone, a former/current bookseller, on her idea of the perfect online bookstore. Very intriguing for those of us looking to the future decades of bookselling.
In an attempt to catch up the books I’ve been reading, here are some recent lunchtime reads, one sentence each:
57. Someday This Pain Will Be Useful to You by Peter Cameron (FSG, 2007). YA fiction. A sweet and captivating story that is as quiet as its protagonist but also just as powerful.
58. One Perfect Day: The Selling of the American Wedding by Rebecca Mead (The Penguin Press, 2007). Hahaha, this was my staff pick for my newsletter last week, so I can just cut and paste its description here: “Now that we’re in the thick of wedding season, Mead’s book makes great reading for anybody planning or attending a wedding. She looks at how the wedding industry grew to its current size (over $160 billion a year!) and what weddings mean in modern-day America. Her writing is funny and well-researched, with fascinating information like the fact that there are occasionally rivalries between Las Vegas wedding chapels, and that the diamond engagement ring didn’t become traditional until after World War II. This might not make a good wedding present, but you could slip it to the mother of the bride or the maid of honor!” Let me just add that if you are trying to convince somebody to elope, rather than have a wedding, this would be a good choice.
59. The Facebook Book: A Satirical Companion by Greg Atwan & Evan Lushing, illustrated by Aurora Andrews (Abrams Image, just out). I mean, this is pretty funny if you use Facebook, which I do; not sure if it would make sense to the other 85% of the country. But then, it’s not supposed to. (Why, I remember when my college had to sign a petition to get ourselves on Facebook! And then we had to walk to dinner barefoot in the snow uphill both ways! And then we all felt silly when the whole world could get on Facebook without any trouble 18 months later! I’m just never sure who will buy a book like this, because though it’s funny, I don’t think I’d read it again. On the other hand, I wasn’t sure who would buy The Truth About Chuck Norris, and we’ve sold 75 copies of that since November. So clearly I know nothing about the appeal of novelty books about the internet.)
I swear I’ll blog the rest of the great unread masses soon. It’s just that when I get home from work, I prefer to read books, rather than write about them. Which probably explains why I have chosen bookselling, rather than book reviewing, as a career.
Great advice
Jennifer of Books, Inc., aka literaticat, answers the question What advice would you give to someone just starting their first job at an independent bookstore? Her answer is not only good advice for new booksellers, but a good reminder for veterans:
“I get a lot of dreamy-eyed people telling me how jealous they are that I get to work in a bookstore. ‘Imagine!’ they’ll say, ‘all that time to read!’
Um, not really, unless you are in a failing bookstore.
My advice is, don’t read at the counter, don’t stare off into space, be self-motivated and find things to do if you aren’t busy with customers (make cute displays, shelve, dust, etc) - greet customers, make an effort to figure out what the neighborhood is into. Learn at least a couple books in every category that you can handsell, even if it isn’t something you normally read - you always want to give the impression that you are intimate with every part of the store, even if that isn’t exactly true. Be confident, people like buying things from experts, you are an expert. Get used to being poor.”
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