Archive for the ‘bookselling’ Category
Amazonfail
It’s all over these interwebs, and my store has a response! Cutting and pasting the whole thing here, since I was the author and I give myself permission. You should click the link to see the picture of our bestseller list with IndieBound logo hovering above, though.
Over the weekend, you may have heard something about a controversy over recent changes to Amazon’s ranking system that are primarily affecting books with sexual content, and especially books with GLBT content, by removing their rankings and thus impacting their visibility on the site. More information is easy to find, as the internet has basically exploded about the whole thing.
Though it’s not clear yet what’s happened, here at WORD, we wanted to take this opportunity to assure our customers that the problem of books with “adult content” not being ranked is not endemic across the book industry. In the interests of transparency, our bestseller list is calculated as follows:
1. On first day of new month, run sales report for previous month.
2. Type top ten bestselling titles on a list.
3. Print out list on yellow paper.
(Possible glitch: the manager forgets how to count. If this happens, we’ll be the first people to let you know.)
As you can see, it is a simple process and any book can be a part. We invite customers to test this assertion by buying dozens of copies of whichever adult title they like best to drive it to the top of our bestseller list. No one would be more amused than we by an April bestseller list composed of gay erotica and perennial bestseller Cloud Atlas by David Mitchell.
This should clarify our position nicely, but if you have any other questions, you are welcome to email us at info@wordbrooklyn.com, call at 718 383 0096 (no extension, no phone tree, and definitely no hold music), or for direct human contact, visit us in person at 126 Franklin Street.
What do comic book stores and book stores have in common?
Wow, I have put a multi-paragraph book review together for once! It’s for Tilting at Windmills, vol. 2, by Brian Hibbs (IDW, $19.99). Brian Hibbs is the owner of Comix Experience, in San Francisco.
I bought this at brand-new Brooklyn comic book store Bergen Street Comics, which I highly recommend to any and all NYC comics-lovers. The store is beautifully laid-out and so, so organized, which I prize very highly in any bookshop but especially comic shops. NYC people, think Rocketship-level of blissful organization and shelving. And they’re also on Twitter as @BergenStComics, and here’s the great review on the Greenlight Bookstore Blog that put them on my radar.
The book, I would recommend as well, but as I was told when I bought it, it is HEAVILY about Direct Market comics-selling and very little else. You would have to be, like me, a huge nerd about retail AND comics in order to love this book despite it being just about the nuts-and-bolts of comic retail.
But I am, so I loved it. Hibbs’ style is perfect for what he’s writing about—for those familiar with bookseller blogs, this book (which is primarily made up of columns that have run on Newsrama over the last several years) is very similar to Kash’s Book Corner in tone and content. Both focus on a lot of specifics of their job, and neither are afraid to point out the emperor has no clothes, and it’s clear in each that this comes from a place of great love for their profession and for what they sell.
And in fact, there’s more in common in Direct Market comics retail and independent bookstore retail than I had thought. Most Direct Market stores fit the profile of being local and indie, and it seems we can all agree that Diamond has…well…issues, sometimes. I also found a lot to identify with in Hibbs’ excellent descriptions of the buying game, especially as comics stores have it a lot rougher than us, because they are usually ordering non-returnable. Of course, bookstores try to minimize returns, because freight ain’t getting any cheaper, but it did help me to appreciate what we have. On the other hand, as trade book publishers start to get more serious about giving a seriously better discount to accounts that order non-returnable (and by serious I mean more than a 3 or 4 point bump, if any publishers are listening), it’s good to get a look at how that might change our buying patterns.
One of the more interesting things Hibbs has been doing for the last five years is comparing how comics/GNs sell in bookstores (using BookScan numbers) to how they sell in the Direct Market (using Diamond’s numbers). Interestingly, this appears to have initially been a response to a fear on the part of Direct Market retailers that comics publishers were putting too much faith in the salvation of the general bookstore market for their medium. I must admit I’d never considered bookstores a threat to comic stores. I’ve been working in bookstores for years, and despite the fact that I have gotten a discount at those stores, I’ve usually bought my comics full-price at comic stores. Mostly because they had a better selection, and because I could depend on the people behind the counter for great recommendations. If anything, I’ve come to see bookstores selling comics/GNs as good for comic stores, because at a certain level of interest, I’m going to send people to a comic store. We’ve got five shelves at my store for GNs and it breaks my heart what we can’t carry, but really, comics are a medium, not a genre. So it just makes sense that they have their own stores owned by people who seriously know what they’re talking about.
At BEA last year the phrase on everyone’s (and I do mean, to the point of nausea, EVERYONE) lips was, “graphic novels are a gateway drug!” As in, for kids, to keep them interested in books in general. The same might be said of general-interest bookstores. In that sense, one could see bookstores as the sleazy people who hang around playgrounds to get kids started, and comic stores as the actual drug dealer’s house. In the nicest possible sense, of course. (Now you perhaps see what “graphic novels are a gateway drug!” drives me so crazy. The metaphor goes right off the rails without too much push.)
Anyway, I found myself getting a bit defensive at the BookScan numbers and Hibbs’ conclusions. Hibbs freely admits that the BookScan numbers blow, which is good, but does not always take that into account when comparing Direct Market figures to bookstore figures. At least the way I see it, as I would interpret his findings a bit differently. But that makes sense. I’m bringing bias to the table when I look at them and so is he, and we both know it. And overall, the message is the same, and shouldn’t surprise anyone: comics and graphic novels work better at comic stores. Indie booksellers in particular shouldn’t be shocked by this—we already know that specialists and people who love reading what they stock are best at their jobs. That is, after all, the main argument we are currently making to justify our existence.
Two things that really surprised me: Hibbs only just got a POS system in 2007! I quite literally CANNOT imagine running a store without a POS and was, frankly, assuming throughout the book that he had one until he said he was just getting one. Especially with what seems to me like a buying process that is at least twice as complicated as ours! The other is that, until recently when Hibbs and a few other lead comic store owners started one, comic stores did not have a trade organization. This was obvious to me early on—when he would talk about a general grievance that many fellow store owners shared, I kept thinking to myself, why don’t they get their version of the ABA to work on that? Answer: they didn’t have one. Again, much admiration, and MUCH realization of how luckily we are to have the ABA.
So, now that they have one, though (ComicsPRO), I started thinking by the end of the book that it and the ABA should work together, or have some sort of informal link. Perhaps this already exists, or has been tried before, but if not, it seems like we have enough in common that something good could come of it. It seems like they derive the same sheer joy we do from meeting with likeminded retailers and hearing new perspectives, and I think it could be fun. At the least, I think comics retailers would be a great addition to IndieBound in a more formal way. Also, moving from a suburban to an urban store recently, I’ve become very conscious that the various differences between bookstores have as much to do with location (urban, suburban, rural) as with size, which is how it seems we’re more commonly divided right now (small, medium, large). I wonder if there are certain topics with which I’d have more in common with an urban comic store of our current size than a rural general bookstore of our current size.
I can’t just generally recommend this book because I recognize that most people do not dig detailed discussion of buying. Especially if you are not into comics, and therefore the content he’s talking about will make no sense to you. If you don’t have a passing familiarity with concepts like Marvel’s Civil War, or DC’s 52, then the experience might be sort of like watching a Harry Potter movie when you haven’t read the books—you’ll get something out of it, but if you don’t know the backstory, there will be places you’ll be pretty confused (or bored). But to people with weird and oddly specific interests like me, and I suspect there are a few of you reading this, I can’t recommend this highly enough. It’s good to see what other people are up to, especially when they are this interesting, funny, and good at making complex situations easy to understand.
(And of course, if you are reading this in NYC, I recommend you go get it at Bergen Street Comics. It might even still be on the front counter!)
ARCreader; or, ARE YOU LISTENING, SONY?
Quick post to link to advanced.reader’s post suggesting the potential for publishers to help pay for e-readers for booksellers, with the understanding that they would primarily be used for reading ARCs (and thus cutting down on the ARC mountain). She calls it a modest proposal and I think it’s definitely something that should be considered. In fact, in my case, I think it would lead to increased sales–books I really loved I would go out and buy, instead of just keeping the ARC. Lots of pros and cons discussed in the post.
I will definitely second the shout-out to Sony at the end.
Sony, if you’re listening? Get a booth at BEA if you don’t already have one. If you can’t, get a sidewalk permit and sit next to the falafel stands outside the Javitz Center. Offer anyone with a badge $100 or $150 off an online purchase of a Sony Reader in the next two months. You’ll never have a better opportunity to get in good graces with some of the most prolific readers in the country. As a side bennie, all the indie booksellers attending have a vested interest in your reader becoming and staying more popular than the Kindle. And we read A LOT.
Another reason to love Joe Hill
I thought I only loved the guy for his fantastic fiction, including what may be one of the creepiest ideas I’ve ever read in a book. The crazy scribbled-out eyes on dead people in HEART-SHAPED BOX still haunt me. *shiver*
But now I also love him for declaring March “Love-Your-Small-Bookstore Month.” He says, go pick up a mass market paperback—I say, pick up HEART-SHAPED BOX, if you haven’t already. It’s in mass market paperback and totally worth it, even if you think you don’t like horror (I thought I didn’t, and this book just knocked that perception away completely).
Thanks, Joe!
Why indies can’t ignore online shopping
I know there are a number, perhaps even a lot, of independent bookstores that are very reluctant to take part in e-commerce—the reason is usually something like: “we want people to actually come IN the store” or “this is a neighborhood bookstore.” Which are both very good reasons, and independent stores generally have a strong sense of mission and purpose that drives the people who own and work in them. Many stores have, even though they feel like it’s giving in, put up an e-commerce website. But very few indies (although there are notable exceptions) have done a solid job of harnessing their websites to really increase sales. IndieBound has been helping with this in terms of getting the word out, but it feels to me like there are still a lot of booksellers who are on the fence about being online in a serious way.
I have been thinking for some time that this is causing indies to lose business, even among their best customers. People who love to read tend to spend more time online—and most of online is littered with Amazon links. In fact, there are a number of compelling reasons why people choose to shop online, whether we like them or not. Of course, I am just one person and there’s no compelling reason to believe me, so instead, I invite you to listen to your (potential) customers. Read the comments on this post on litpark, “Question of the Month: Amazon, B&N, or Indie?“ Resist the urge to chime in for a minute—I think this post is better off with customers stating their true preferences and booksellers not jumping in.
You’ll see that the majority of the commenters, as of this moment, really like indie bookstores, and do shop there when possible; many consider Amazon “a backup,” as Susan puts it. They seem aware of how awesome a good indie store is, the benefits of shopping local, and the joy of browsing a well-stocked bricks & mortar store. We talk a lot about needing to educate customers about the good things about keeping it local and indie, but these folks could teach a course in it.
They also almost all buy books on Amazon. Why? Well, there’s a lot of reasons—read them.
Too many customers don’t know that they can have essentially the same experience on your website, if you have one. They can have the instant gratification of BUY IT NOW and also support their favorite indie bookstore–why don’t they know that? They can order a book online for in-store pickup, so they never have to worry if the book they want is in stock. They can have all the convenience of shopping online AND all the things they are telling you they love about our stores. Why aren’t we telling them?
The bricks & mortar experience is an important one, and I’m confident that with the right tools, we’ll get through this latest downtrun, and we’ll keep having the stores we love to go to every morning. But it’ll be a lot easier to keep those stores open if we start re-capturing sales that we are losing everyday by stubbornly over-emphasizing our physical presence. Show people how our in-store presence and service will extend to online purchases—show them they can have convenience AND service AND curated selection AND support their communities even when they’re too tired to go downtown—and we’ll see a change. Go read the post. You’ll see why I’m convinced that this cannot be ignored.
As an aside, one of the ways we can work towards this is to keep encouraging bloggers, publishers, authors, and other bookish folk to LinkIndie. Utne Reader blogged about it yesterday—how cool!
(h/t @AnnKingman for bringing the link to our attention on Twitter, h/t also to many various tweets I’ve been reading by people who like indies but also use Amazon–I appreciate getting a peek at your thinking!)
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