Archive for the ‘book thoughts’ Category
Amazonfail
It’s all over these interwebs, and my store has a response! Cutting and pasting the whole thing here, since I was the author and I give myself permission. You should click the link to see the picture of our bestseller list with IndieBound logo hovering above, though.
Over the weekend, you may have heard something about a controversy over recent changes to Amazon’s ranking system that are primarily affecting books with sexual content, and especially books with GLBT content, by removing their rankings and thus impacting their visibility on the site. More information is easy to find, as the internet has basically exploded about the whole thing.
Though it’s not clear yet what’s happened, here at WORD, we wanted to take this opportunity to assure our customers that the problem of books with “adult content” not being ranked is not endemic across the book industry. In the interests of transparency, our bestseller list is calculated as follows:
1. On first day of new month, run sales report for previous month.
2. Type top ten bestselling titles on a list.
3. Print out list on yellow paper.
(Possible glitch: the manager forgets how to count. If this happens, we’ll be the first people to let you know.)
As you can see, it is a simple process and any book can be a part. We invite customers to test this assertion by buying dozens of copies of whichever adult title they like best to drive it to the top of our bestseller list. No one would be more amused than we by an April bestseller list composed of gay erotica and perennial bestseller Cloud Atlas by David Mitchell.
This should clarify our position nicely, but if you have any other questions, you are welcome to email us at info@wordbrooklyn.com, call at 718 383 0096 (no extension, no phone tree, and definitely no hold music), or for direct human contact, visit us in person at 126 Franklin Street.
ARCreader; or, ARE YOU LISTENING, SONY?
Quick post to link to advanced.reader’s post suggesting the potential for publishers to help pay for e-readers for booksellers, with the understanding that they would primarily be used for reading ARCs (and thus cutting down on the ARC mountain). She calls it a modest proposal and I think it’s definitely something that should be considered. In fact, in my case, I think it would lead to increased sales–books I really loved I would go out and buy, instead of just keeping the ARC. Lots of pros and cons discussed in the post.
I will definitely second the shout-out to Sony at the end.
Sony, if you’re listening? Get a booth at BEA if you don’t already have one. If you can’t, get a sidewalk permit and sit next to the falafel stands outside the Javitz Center. Offer anyone with a badge $100 or $150 off an online purchase of a Sony Reader in the next two months. You’ll never have a better opportunity to get in good graces with some of the most prolific readers in the country. As a side bennie, all the indie booksellers attending have a vested interest in your reader becoming and staying more popular than the Kindle. And we read A LOT.
Why indies can’t ignore online shopping
I know there are a number, perhaps even a lot, of independent bookstores that are very reluctant to take part in e-commerce—the reason is usually something like: “we want people to actually come IN the store” or “this is a neighborhood bookstore.” Which are both very good reasons, and independent stores generally have a strong sense of mission and purpose that drives the people who own and work in them. Many stores have, even though they feel like it’s giving in, put up an e-commerce website. But very few indies (although there are notable exceptions) have done a solid job of harnessing their websites to really increase sales. IndieBound has been helping with this in terms of getting the word out, but it feels to me like there are still a lot of booksellers who are on the fence about being online in a serious way.
I have been thinking for some time that this is causing indies to lose business, even among their best customers. People who love to read tend to spend more time online—and most of online is littered with Amazon links. In fact, there are a number of compelling reasons why people choose to shop online, whether we like them or not. Of course, I am just one person and there’s no compelling reason to believe me, so instead, I invite you to listen to your (potential) customers. Read the comments on this post on litpark, “Question of the Month: Amazon, B&N, or Indie?“ Resist the urge to chime in for a minute—I think this post is better off with customers stating their true preferences and booksellers not jumping in.
You’ll see that the majority of the commenters, as of this moment, really like indie bookstores, and do shop there when possible; many consider Amazon “a backup,” as Susan puts it. They seem aware of how awesome a good indie store is, the benefits of shopping local, and the joy of browsing a well-stocked bricks & mortar store. We talk a lot about needing to educate customers about the good things about keeping it local and indie, but these folks could teach a course in it.
They also almost all buy books on Amazon. Why? Well, there’s a lot of reasons—read them.
Too many customers don’t know that they can have essentially the same experience on your website, if you have one. They can have the instant gratification of BUY IT NOW and also support their favorite indie bookstore–why don’t they know that? They can order a book online for in-store pickup, so they never have to worry if the book they want is in stock. They can have all the convenience of shopping online AND all the things they are telling you they love about our stores. Why aren’t we telling them?
The bricks & mortar experience is an important one, and I’m confident that with the right tools, we’ll get through this latest downtrun, and we’ll keep having the stores we love to go to every morning. But it’ll be a lot easier to keep those stores open if we start re-capturing sales that we are losing everyday by stubbornly over-emphasizing our physical presence. Show people how our in-store presence and service will extend to online purchases—show them they can have convenience AND service AND curated selection AND support their communities even when they’re too tired to go downtown—and we’ll see a change. Go read the post. You’ll see why I’m convinced that this cannot be ignored.
As an aside, one of the ways we can work towards this is to keep encouraging bloggers, publishers, authors, and other bookish folk to LinkIndie. Utne Reader blogged about it yesterday—how cool!
(h/t @AnnKingman for bringing the link to our attention on Twitter, h/t also to many various tweets I’ve been reading by people who like indies but also use Amazon–I appreciate getting a peek at your thinking!)
LinkIndie-related letter
“In the same story, Authors Guild executive director Paul Aiken said that the prospect that Amazon may be a ‘very dominant player who could squeeze most of the profits out of this new market is frightening for authors and publishers.’
“Hut Landon, executive director of the Northern California Independent Booksellers Association, wrote in response:
“Perhaps the Authors Guild should suggest that authors not link only to Amazon on their websites. Acting as a sales agent for one dominant and frightening player may not be a wise long-term strategy. Many independent bookstores can fulfill orders as Amazon does, and IndieBound.org offers an affiliate program for authors and a connection to 200 independent bookstores.”
Yes!
To the letter above it, in which the president of BookSite says that “Carolyn Reidy is right in her appraisal that popular titles should be priced similarly whether traditionally bound or e-book editions. E-books have not lowered publishing costs of new popular titles so why should they receive a special discount?” I have this to say: I’m not an economics major or minor or anything, but I do know that one of the rules about pricing is that you can only price as high as the market will bear. And I can guarantee you that nobody is going to bear e-books being the same price as physical books. So we’ve got to work something out. If this industry makes the same mistakes as the music industry did, we’ll look even stupider than them, a rare feat.
To end this post, I have to tell you about a book, which I don’t do enough here. Yesterday we got in a special order book that I read the first chapter of while receiving, and it was so good I had to put it under other books so I didn’t read it. Normally, I would buy such a book and take it home. Not an option in this case, because it was an SO. And I didn’t want to wait to finish it. So after closing down the store, I left one light on and carefully finished the book, reading it in that half-opened way one reads a book so as not to break the binding. It was worth it. The book? FREAK SHOW, by James St. James (Speak, 9780142412312). The story of a transvestite teen who is stranded in a uber-conservative Florida boarding school, and one of the best voices I’ve read in a book in a long time. Order, ignore Perez Hilton blurb on front, and enjoy.
Read. Review. LinkIndie.
Alright, let’s do this thing.
As I explained in my previous post, my current project online is to promote IndieBound to authors and bloggers. I’d like to encourage as many people as possible to, when using a link that is about a book, link to IndieBound. I’m not asking anyone to stop linking anywhere, just to starting linking to IndieBound as well (although, of course, I won’t stop anybody who decides to exclusively link to IndieBound; in fact, I might kiss them).
I’d also like to spread the word about the IndieBound affiliate program. Many authors/bloggers link to Amazon because they earn a percentage of any sale that originates at their site. IndieBound has a very similar program that I think most people just don’t know about.
How do we do this?
Think about blogs you read. (If you don’t read blogs, then no worries, think about authors you read.) Which ones are most important to you? Do they ever talk about books, review books, etc?
Write an email to the blogger or author. Explain who you are, why you are writing (including that you’re a fan; can’t hurt), explain why local businesses and indie bookstores are important to you (and if relevant, state the ways in which you think they are important to the person to whom you’re writing), and state what you’re asking for.
What are you asking for, anyway? Well, if you’re me:
“What I’m basically asking for is that, when you and your fellow bloggers talk about or review a book, you include a link to IndieBound, not just to an online or chain bookstore. Many people prefer to buy locally when they can, and this linking will make it easier for them to do it. [If relevant: From reading your blog for years, I know that localism and sustainability are important to you, and this is a small step you can take to extend that the practice of that belief to your audience.]“
Make sure you include links to whatever makes sense–to IndieBound, to this blog post, to the websites of authors or bloggers who already do this, to your blog, to your store, to your favorite indie, to an indie close to them, or to either of these two great resources for this project:
1. The ABA’s letter to authors, asking them to consider being a part of the IndieBound Affiliate program. This letter shows how easy it is to join up and breaks it down to 7 steps.
2. An article from last week’s B0okselling this Week called “Easy Options Connect Authors to Indies.” Good examples of what people have already done; keep in mind that the word “blogger” could be inserted for “author” at basically any point in the article.
There’s no need to email tons of people, unless you want to. I’m starting with 3 blogs that I’ve read for a long time: Feministing, Shakespeare’s Sister, and Boing Boing. I expect that number will grow as I read posts in Reader that talk about books but don’t link to IndieBound. This post isn’t a once and done thing; this is a starting point.
All that said, I do want to know who you’re contacting and what success you have (including if you don’t, and especially if they tell you why they won’t—I am dead curious to know why people won’t). So please leave that information in comments, where we can all see it.
As for vocabulary, originally in my head I was calling this “Project Fairness in Linking,” which is awful, because I am shit at naming things. Luckily, my mom not only came up with a beautiful portmanteau for linking to local businesses (sustainalinking), she also came up with the following phrase, modeled on IndieBound’s Eat Sleep Read. What do you think:
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